Is triathlon an “extreme” sport? An Open Challenge to Monster Energy

Ironman Mooseman 70.3 – 38 Days

It’s getting closer and I am pumped! It’s not surprise to to anyone that reads this blog that since we started training for the 2010 Chicago Marathon that we’ve been shooting video of all the training and racing we’ve been doing for a documentary.
As Mooseman 70.3 approaches I’ve been reaching out to the companies that make the various  products I use to see if they would be interested in sponsoring the project. We’ve gotten a couple of good responses, like XTERRA WESTUITS, who has helped us immensely. I can’t tell you how much we appreciate it.
On the flip side we’ve gotten a lot of rejections too. When I get a rejection email, they usually come in a form letter saying that while company “X” is really excited about our project they have exhausted their sponsorship dollars for the season.
One company, that didn’t reject us via form letter was Monster Energy Drink. They decided to reject us by using an insulting email saying that Triathlon wasn’t “extreme” enough and that they only sponsor “extreme” sports.
At first I brushed it off. I even forwarded it on to Adam cause I found it a little funny. Adam replied
“Tell Monster for $10,000 we’ll race without pants. Is that extreme enough for them”
Again I laughed, but throughout the day Monster’s email was eating away at me… I started to get mad.
What do you mean it’s not extreme enough? Racing three sports for 70.3 miles in one day isn’t extreme?!?! Are you kidding me?
I did a little additional research to see what sports they do sponsor. Moto, Skate, BMX, Surf and Snow.
Searching Monster’s site online, I only recognized one face that is sponsored by Monster, Rob Dyrdek, pro skateboarder, entrepreneur and star of MTV’s “Rob & Big” and “Fantasy Factory” shows.
I want to point out that I have nothing against Rob Dyrdek, I’m actually a big fan. But I don’t see him as an “extreme athlete” the way Monster does. Even though Rob got the Monster Logo tattooed on his entire back. If you love the brand that much then you are the brand.
So I’m calling you out Monster Energy Drink and Rob Dyrdek!!! If you don’t think triathlon is extreme, then prove it by completing an Ironman 70.3!
There are still slots open to race the Ironman Mooseman 70.3 on June 5th in Newfound Lake, NH. I’m challenging Monster and Rob to put up or shut up.
If after the race you still feel that that wasn’t an extreme sport I’ll take it and I’ll even write about how inferior it is to the other sports you sponsor. 
But if when you cross the finish line and every muscle in your body feels like it’s on fire, and you can finally admit that triathlon is an extreme sport, then you have to sponsor our movie.
What do you say to that Monster Energy Drinks?!?!

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