Relays in an Ironman event, will it hurt the brand?

Yesterday World Triathlon Corp, owners of the Ironman, announced a relay division in some of their 70.3 events. Really? Ironman is the marquee name in the world of triathlon. From the World Championship in Kona Hawaii to the 70.3 or Half Ironman races in places like Muncie, IN it's supposed to be the ultimate tests of endurance. … Continue reading Relays in an Ironman event, will it hurt the brand?

Nike’s cryptic #MakeItCount video hypes revolutionary new product.

How will you #MakeItCount in 2012? Nike wants to know. In two days on 1-19-12, the folks at Nike say they're releasing "a revolutionary product designed for all kinds of playmakers" The video, though really cool doesn't come close to giving a clear idea of what's to come in the next 2 days. But it does look … Continue reading Nike’s cryptic #MakeItCount video hypes revolutionary new product.