Relays in an Ironman event, will it hurt the brand?

Yesterday World Triathlon Corp, owners of the Ironman, announced a relay division in some of their 70.3 events. Really? Ironman is the marquee name in the world of triathlon. From the World Championship in Kona Hawaii to the 70.3 or Half Ironman races in places like Muncie, IN it's supposed to be the ultimate tests of endurance. … Continue reading Relays in an Ironman event, will it hurt the brand?