Walkathon
A walkathon (walk-a-thon), walking marathon or sponsored walk is a type of community or school fundraiser in which participants raise money by collecting donations or pledges for walking a predetermined distance or course. They are similar in format to other physical activity based fundraising events such as marathons and cycling races.
The first known walkathon was held in San Juan, Puerto Rico in 1953 by the most famous and influential actor/comedian in the history of Puerto Rico, Ramón Rivero, better known as Diplo. He walked 80 miles (from the capital city of San Juan to Ponce, on the other side of the island, to raise money for the Liga Puertorriqueña Contra el Cáncer (the Puerto Rican League Against Cancer). In that wakathon, Ramón Rivero raised the equivalent of $85,000 in 4 days. The walkathon turned into a historical event that became part of the collective consciousness of Puerto Ricans all over the world, and has been copied several times since.
Phil Castello 
The moron who inspired this post is a sad, bitter little man. As his competitive life has ended his usefulness and relevance as a “journalist” and “racing expert” has become more and more questionable. Instead of wasting time trying to refute his ridiculous Kramer-esque claims that you are stealing his ideas I would like to see you focus on the sport and all the great opportunities for us beginner to intermediate athletes. He is a born wind bag with less and less to offer, and because of that he will try to talk about how relevant he used to be, all the way pimping all the great things his corporate masters have given him. Squawk, squawk, thanks to Trek for a $20k bicycle, squawk, squawk. Keep on rocking man and let the has-beens and unhappy people bitch and whine about all things negative!